We received a standard 42 square meter slice of a city mall shop, the general idea was to create a disconnect from the environment in which the store exists, in order to create a boutique shopping experience to the costumers, inspired directly by the shops on the streets of the well-known fashion capitals in Europe and around the world.

With this idea in hand, it was important for us to create luxury design on the one hand, as befits the brand and concept, but one that is not eye-catching and too flashy, which transmits stability and brand experience, but also up-to-date and innovative.

For that cause, we chose a palette of materials and shades to help give us the feeling we wanted to wrap inside the store. We used deep, rich green painted wood and exposed veneer, to create depth and connection to the material, we also used two kinds of marble that are typical to the European classical world.


Dark wallpaper on all dressing walls were applied to create a sense of intimacy and wrapping together with the velvet curtains closing on the fitting room area.


A multiple brands women fashion store | VSPS2


Jaffa, Tel-Aviv

Interior design | Total renovation | Styling


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